Os-Cal Hips Campaign: As seen on TV.

Starting in January 2007, these commercials broke the news of Os-Cal's important role in helping to reduce the risk of hip fracture. These lively, engaging commercials focus on women's hips and all the ways they help women move through their day to draw attention to the fact that when used as directed only Os-Cal is proven to help reduce the risk of hip fracture by 29%.

To view the commercials, you will need Windows Media Player or QuickTime Player. If you do not have either, click here to download Windows Media Player, or click here to download QuickTime Player.

To learn more about this landmark study, click here.